Define UTM policies, validate tracking parameters, and generate blessed links. Stop dirty data before it reaches analytics.
Bad tracking parameters corrupt your analytics, waste ad spend, and break attribution.
Inconsistent naming splits your campaign data across dozens of reports
Can't optimize when you can't measure. Bad data = bad decisions
Every vendor uses different conventions. Data becomes unusable
Hours wasted fixing malformed links and reconciling reports
Define your UTM policy once. Validate every link via web or API. Generate blessed links that teams can trust.
Four steps to clean UTM data forever
Set allowed values, required params, naming formats. Templates for common channels.
Web validator page or API endpoint. Integrate with Zapier, Make, or your own tools.
Create approved, shareable URLs. Full audit trail of who validated what, when.
Weekly hygiene reports show new invalid values, top violators, policy drift.
Full audit trail. Every blessed link tied to policy version.
Different rules for paid social, email, affiliates.
Map "fb" → "facebook", fix casing, trim length.
Separate keys for validation, logs, policy management.
Never log sensitive data in query strings.
Works with Zapier, Make, custom workflows.
Everything you need to know about UTMPolicy
UTM parameter validation ensures your tracking URLs follow consistent naming conventions. UTMPolicy checks parameters like utm_source, utm_medium, and utm_campaign against your defined rules—catching typos, enforcing allowed values, and normalizing formats before links go live.
Send a URL to our REST API endpoint and receive instant validation results: pass/warn/fail status, specific issues found, normalized URL output, and optional blessed link generation. Integrate with Zapier, Make, or your own workflows.
Blessed links are validated, approved URLs with a permanent shareable reference. Each blessed link includes: the policy version used, validation timestamp, who created it, and a stable short URL. Perfect for agencies sharing approved links with clients.
Yes. UTMPolicy supports channel-specific overrides. For example, paid social campaigns can require utm_content while email campaigns don't. Define global rules, then add channel-specific exceptions.
Every time you publish a policy change, UTMPolicy creates a new version. All validation events and blessed links reference their policy version—ensuring complete audit trail and historical accuracy.
Reports show: total validations, fail rate, top recurring issues, new invalid values discovered, noisiest API keys/users, and suggested policy improvements. Helps catch policy drift before it becomes a problem.
Absolutely. Agencies use UTMPolicy to: enforce client-specific policies, share blessed links with clients, generate compliance reports for stakeholders, and prevent junior team members from breaking tracking standards.
UTMPolicy masks PII by default (never logs sensitive query string data). All data encrypted in transit and at rest. Role-based access controls. API keys scoped to specific permissions. SOC 2 compliant infrastructure.
Be among the first to experience UTMPolicy when we launch in Q1 2026.
Early members get exclusive lifetime discounts.