Create shareable, approved marketing URLs with complete audit trail
Generate validated 'blessed links' that prove compliance. Each link includes policy version, validation timestamp, who approved it, and stable shareable URL. Perfect for agency-client relationships.
Everything you need to enforce UTM standards and maintain clean analytics
Every blessed link passes your UTM policy. Automatic validation + normalization before creation.
See policy version used, validation timestamp, who created it, all issues found and fixed.
Every blessed link gets a stable short URL (utmpolicy.com/l/abc123). Share with anyone, no login required.
Blessed link page shows pass/warn/fail status, all normalization applied, before/after comparison.
Make blessed links public (no auth) or private (require token). Org-level settings available.
Add campaign name, client name, notes. Search and filter blessed links by metadata.
Show clients their links passed validation under agreed policy. Blessed link URL serves as proof. Reduces back-and-forth on QA.
Junior marketers create draft URLs. Seniors validate and bless. Blessed link becomes source of truth for campaign.
Once blessed, the original validated URL is immutable. Anyone can see exactly what was approved and when.
Blessed links never expire. Revisit campaign URLs from 6 months ago with full validation context intact.
See how UTMPolicy solves common marketing agencies challenges
Agency Client Delivery
Generate blessed links for all client campaign URLs. Share links as proof of QA. Client sees validation details.
Approval Workflow
Marketer creates URL, validates, generates blessed link. Manager reviews blessed link page, approves for use.
Partner/Affiliate Distribution
Create blessed links for affiliate tracking URLs. Partners use approved links. No manual QA needed.
Campaign Launch Checklist
All URLs must be blessed before launch. Blessed link library proves campaign is ready. No unapproved links.
Historical Campaign Audit
Review blessed links from past campaigns. See which policy was active, what was normalized, who approved.
Multi-Region Compliance
Each region generates blessed links under region-specific policy. Central team audits all blessed links.
Common questions about Blessed UTM Link Generator
A blessed link is a validated, approved marketing URL with a permanent shareable reference. It includes: the final validated URL, policy version used, validation timestamp, who created it, all issues found/fixed, and a stable short URL. Think of it as a "certified" tracking link with proof of compliance.
Paste your URL into the UTMPolicy validator (web or API). If it passes validation (or you apply auto-fixes), click "Generate Blessed Link". You'll get a shareable URL like utmpolicy.com/l/abc123 that anyone can view.
No. Blessed links are immutable. The validated URL, policy version, and validation results are frozen at creation. This ensures audit integrity. If you need to change a URL, create a new blessed link.
By default, blessed links are public (anyone with the URL can view). You can configure org-level settings to require authentication or add a token to the URL. Perfect for sensitive client work.
No. Blessed links are permanent references. You can access them months or years later with full validation context. Great for campaign retrospectives or compliance audits.
Optional redirect mode available: utmpolicy.com/r/abc123 redirects to the blessed URL. Useful for click tracking or as a stable reference URL.
Agencies share blessed links with clients as proof of QA. Client sees: URL passed policy, when it was validated, which rules were applied. Reduces "is this link correct?" questions and builds trust.
Yes. API supports batch validation + blessing. Upload CSV of 1000 URLs, receive CSV of blessed link references. Perfect for campaign launches or historical audits.
Join marketing teams using UTMPolicy to maintain clean, consistent tracking data.
Coming Q1 2026 • Early Access Available