Build campaign tracking URLs with enforced naming standards
Create Google Analytics campaign URLs that automatically comply with your organization's UTM policies. Stop dirty data from reaching GA4 with validated campaign links.
Everything you need to enforce UTM standards and maintain clean analytics
Pre-configured for Google Analytics 4. Supports utm_source, utm_medium, utm_campaign, utm_term, utm_content, and custom dimensions.
Save templates for Google Ads, Facebook Ads, email campaigns, display ads. Pre-fill utm parameters based on channel best practices.
Automatically fix common mistakes: lowercase conversion, space removal, special character stripping, abbreviation mapping.
See how URLs will appear in Google Analytics reports before publishing. Validate against your policy in real-time.
Upload campaign spreadsheet. Generate hundreds of validated campaign URLs at once. Export to CSV for ad platform imports.
Share validated campaign URLs with team members. Role-based access controls. Audit trail of who created which campaigns.
Prevent utm_source="Facebook" and utm_source="facebook" from splitting reports. Enforce consistent naming from day one.
No more manual URL building or spreadsheet formulas. Generate validated campaign links in seconds with templates and autocomplete.
Catch missing utm_campaign, invalid utm_medium values, malformed URLs before they go live. Stop GA4 data pollution.
Define allowed values, required parameters, naming conventions once. Enforce across all teams, agencies, and contractors automatically.
See how UTMPolicy solves common analytics teams challenges
Google Ads Campaign Tracking
Select "google" source, "cpc" medium. Builder enforces utm_campaign and utm_term. Generate URLs ready for Google Ads import.
Facebook Ads Campaign URLs
Use Facebook Ads template. Auto-populate utm_source=facebook, utm_medium=paid_social. Add campaign name and content variations.
Email Newsletter Campaigns
Choose email template. Builder sets utm_medium=email. Add campaign name. Generates validated links for all newsletter CTAs.
Multi-Channel Campaign Launch
Create campaign URLs for Google Ads, Facebook, LinkedIn, email, display all at once. Consistent naming across all channels.
Agency Client Campaigns
Build campaign URLs that match client's GA4 naming standards. Generate blessed links as proof of compliance.
Attribution Model Testing
Generate consistent campaign URLs across all paid channels. Accurate GA4 attribution reports with clean source/medium data.
Common questions about Campaign URL Builder
A campaign URL builder adds UTM tracking parameters to your marketing links so Google Analytics can track traffic sources. UTMPolicy's campaign URL builder validates parameters against your organization's standards, ensuring consistent naming and preventing data pollution in GA4.
Google's free builder lets you create any UTM values—leading to inconsistent data ("facebook" vs "Facebook" vs "FB"). UTMPolicy enforces your policy: allowed values for utm_source, required utm_campaign, lowercase formatting, etc. You get validated, policy-compliant URLs every time.
Yes. The builder works for any marketing channel: Facebook Ads, LinkedIn Ads, TikTok, email marketing, affiliate links, display ads, podcast sponsorships, etc. Templates available for common platforms with pre-configured UTM values.
Yes. Fully compatible with Google Analytics 4. Supports all standard UTM parameters (source, medium, campaign, term, content) plus custom dimensions. Preview how campaign URLs will appear in GA4 reports.
Yes. Upload CSV of existing tracking links. Builder validates each against your current policy, shows errors, and can auto-generate corrected versions. Perfect for auditing old campaigns.
Upload spreadsheet with columns: destination URL, utm_source, utm_medium, utm_campaign, etc. Builder validates all rows, generates blessed links for valid entries, returns error report for invalid rows. Export results to CSV.
Yes. Configure channel-specific or team-specific policies. For example: paid media team has stricter rules than content team. Each user sees their policy's allowed values when building URLs.
All generated campaign URLs are tied to the policy version used at creation. Change policy anytime—previously validated links remain "blessed" under old policy. New URLs use updated policy. Full version history maintained.
Join marketing teams using UTMPolicy to maintain clean, consistent tracking data.
Coming Q1 2026 • Early Access Available