Track multi-channel campaigns with clean, validated UTM parameters
Ensure every marketing campaign is tracked consistently across Google Ads, Facebook, email, display, and organic channels. Prevent attribution errors with automated UTM validation.
Everything you need to enforce UTM standards and maintain clean analytics
Track campaigns across Google Ads, Facebook, LinkedIn, email, display, affiliate, podcast, influencer, and more—all with consistent UTM naming.
Validate all tracking links before campaign launch. Catch missing parameters, typos, format violations before spending ad budget.
See all active campaigns, tracking links, validation status, and creators in one place. Filter by channel, team, date range.
Create validated tracking links for each channel from campaign templates. Consistent utm_campaign naming across all touchpoints.
Clean UTM data means accurate attribution reports. See which campaigns truly drive conversions without data pollution.
Upload campaign plan spreadsheet. Generate tracking links for email, social, paid ads all at once. Launch campaigns faster.
See all campaigns—paid, organic, email, social—in one dashboard. No more hunting through multiple platforms to find tracking links.
Clean tracking data means trustworthy ROI calculations. Know which campaigns work without second-guessing analytics accuracy.
No more manual link building or spreadsheet formulas. Generate validated tracking links for entire campaigns in minutes.
Track who created which campaign links. Audit trail of all campaign tracking changes. Perfect for agency and in-house team coordination.
See how UTMPolicy solves common growth marketing challenges
Product Launch Campaign
Create campaign named "product_launch_2026". Generate tracking links for email, social, paid ads, PR. Consistent naming ensures unified reporting.
Quarterly Promotion Tracking
Setup utm_campaign=q1_promo. Create links for Google Ads, Facebook, LinkedIn, email, display. Track total promotion ROI across all channels.
Multi-Channel Attribution
Validate that all touchpoints use same utm_campaign value. Accurate multi-touch attribution reports in Google Analytics or BI tool.
Agency Client Campaign Management
Create separate campaigns for each client. Generate blessed links with audit trails. Prove compliant tracking to stakeholders.
A/B Test Campaign Tracking
Track utm_campaign=email_test_a vs utm_campaign=email_test_b. Ensure variant naming is consistent for accurate test results.
Event Marketing Campaigns
Create utm_campaign=webinar_jan26. Generate links for event emails, social posts, paid promotion, partner outreach. Track full event funnel.
Common questions about Marketing Campaign Tracker
A marketing campaign tracker helps monitor campaign performance across channels by ensuring consistent UTM parameter naming. UTMPolicy's tracker validates all campaign tracking links before launch, preventing attribution errors and ensuring accurate campaign ROI measurement.
Before launching a campaign, the tracker validates all UTM parameters: utm_campaign naming follows your format rules (lowercase, no spaces, etc.), required parameters like utm_source and utm_medium are present, values match your approved list, and links are properly formatted.
Yes. Create one campaign (e.g., "product_launch") and generate tracking links for Google Ads, Facebook, LinkedIn, email, display, affiliate, etc. All channels use the same utm_campaign value, enabling cross-channel attribution reporting.
By enforcing consistent UTM naming, the tracker prevents common attribution errors: "campaign_a" vs "Campaign_A" splitting reports, missing utm_medium breaking channel grouping, typos in utm_source creating phantom traffic sources. Clean data = accurate attribution.
Yes. Import existing campaign links from analytics or ad platforms. The tracker validates them against your current policy, shows errors, and can generate corrected versions. Perfect for auditing past campaigns.
The tracker validates UTM parameters for Google Analytics (GA4, Universal Analytics), Adobe Analytics, and other platforms. Export validated campaign links to CSV for import into ad platforms, email tools, or BI dashboards.
Yes. Team collaboration features let multiple users create links for the same campaign. All links are validated against the same policy. Track who created which links for accountability.
The tracker shows specific errors: which parameter is wrong, why it failed validation, suggested fix. You can correct the issue and re-validate, or apply auto-normalization to fix common mistakes automatically.
Join marketing teams using UTMPolicy to maintain clean, consistent tracking data.
Coming Q1 2026 • Early Access Available