Create campaign tracking links that automatically follow your UTM standards
Stop creating malformed tracking URLs. Our UTM builder enforces your organization's naming conventions in real-time, preventing bad data before it reaches analytics.
Everything you need to enforce UTM standards and maintain clean analytics
Pre-approved values for utm_source, utm_medium, utm_campaign. No more typos or inconsistent naming.
Instant feedback as you type. See errors, warnings, and suggestions before generating the link.
Generate approved URLs with permanent reference IDs. Share with confidence knowing links are validated.
Access all previously generated links. Filter by campaign, source, creator, or date. Never lose a tracking URL.
Upload CSV with campaign details. Generate hundreds of validated tracking links in seconds.
Save link templates for Facebook Ads, Google Ads, email campaigns. One-click generation from presets.
No more spreadsheet checklists or manual reviews. The builder enforces rules automatically, catching errors as you type.
Junior marketers, agencies, contractors—everyone creates links that match your standards. No training required.
Every generated link logged with creator, timestamp, policy version. Full accountability for campaign tracking.
Define allowed values, required parameters, naming formats once. The builder adapts to your organization's unique standards.
See how UTMPolicy solves common marketing teams challenges
Social Media Campaigns
Select "facebook" from validated utm_source dropdown. Auto-populate utm_medium=social. Generate blessed link ready to post.
Email Newsletter Links
Use saved "email-newsletter" template. Fill in campaign name. Builder enforces lowercase, no spaces, character limits.
Paid Search Campaigns
Choose "google" or "bing" source. Builder requires utm_campaign and utm_term. Prevents incomplete tracking.
Partner/Affiliate Links
Select partner name from pre-approved list. Generate unique blessed link for each partner. Track who shared what.
Agency Client Links
Agency creates validated links for client campaigns. Blessed link proves compliance with client's tracking policy.
Multi-Channel Campaign Launch
Bulk create 50+ tracking links for email, social, paid ads. CSV upload ensures consistency across all channels.
Common questions about UTM Builder Tool
A UTM builder tool helps create tracking URLs by adding utm_source, utm_medium, utm_campaign, and other parameters to your links. UTMPolicy's builder goes further by validating parameters against your organization's policy in real-time, ensuring every generated link follows your naming standards.
As you fill in utm parameters, the builder checks against your defined policy: allowed values for utm_source (facebook, google, etc.), required parameters (utm_medium cannot be blank), naming formats (lowercase only, no special characters), and field-specific rules. Errors and warnings appear instantly.
Yes. Upload a CSV with your campaign details (destination URL, source, medium, campaign name, etc.). The builder validates every row, generates blessed links for valid entries, and returns an error report for any issues.
Blessed links are validated, approved tracking URLs with a permanent reference ID. Each blessed link includes: the validated URL, policy version used, creation timestamp, creator identity, and a shareable short link. Perfect for audit trails and agency deliverables.
Yes. Create templates for common scenarios (Facebook Ads, email newsletters, partner links). Templates save utm_source, utm_medium, and format settings. Just add campaign name and destination URL to generate new links instantly.
The builder has a web interface for manual creation and a REST API for programmatic access. Integrate with Chrome extensions, WordPress plugins, Zapier flows, or custom scripts. Build links wherever you work.
Configure your UTM policy in the dashboard. Specify allowed values for utm_source (facebook, google, linkedin, etc.), utm_medium (cpc, email, social, etc.), naming rules, required fields, and channel-specific overrides. The builder enforces your policy automatically.
Yes. Auto-normalization features include: map "fb" → "facebook", convert to lowercase, remove extra spaces, trim to character limits, add missing utm_medium based on utm_source. You can enable or disable each normalization rule.
Join marketing teams using UTMPolicy to maintain clean, consistent tracking data.
Coming Q1 2026 • Early Access Available