Enforce tracking standards and maintain compliance across all campaigns
Automated UTM policy enforcement for enterprise marketing teams. Define standards, validate in real-time, generate compliance reports, and maintain full audit trails—all in one platform.
Everything you need to enforce UTM standards and maintain clean analytics
Define allowed UTM values, required parameters, naming formats, and channel-specific rules. Version control for all policy changes.
Block non-compliant tracking links before they go live. Automated validation prevents policy violations at the source.
Track compliance rates by team, channel, campaign. See who's following standards and where training is needed.
Automated reports of policy violations: which links failed, who created them, what errors occurred, recommended fixes.
Generate compliance-certified links with permanent audit trails. Proof of policy adherence for stakeholders and audits.
Audit all past campaign links against current policy. Identify legacy compliance gaps and plan remediation.
Don't wait for analytics reports to find tracking errors. Block non-compliant links before they go live and corrupt your data.
Every link tracked with full metadata: policy version, validation results, creator, timestamp. Perfect for compliance reviews and stakeholder reporting.
Stop spending hours fixing malformed tracking data in reports. Enforce standards upfront—analytics stay clean automatically.
Support hundreds of marketers, agencies, contractors—all following the same standards without manual reviews or bottlenecks.
See how UTMPolicy solves common enterprise marops challenges
Enterprise UTM Standardization
Define organization-wide UTM policy. Enforce across all brands, regions, teams. Track compliance rates and policy violations by division.
Agency Partner Compliance
Require agencies to validate links before deliverables. Blessed links prove compliance with client standards. Automated violation alerts.
Regulatory Compliance
Ensure marketing links meet data privacy requirements. Mask PII in UTM parameters. Audit trail for compliance reviews.
Marketing Data Quality Initiative
Audit existing campaign links for compliance. Generate remediation plan. Track improvement in compliance rates over time.
Post-Merger Integration
Harmonize UTM standards across merged organizations. Migrate to unified policy. Track adoption and compliance during transition.
SOC 2 / ISO Compliance
Document marketing tracking governance. Provide auditors with policy version history, validation logs, and compliance metrics.
Common questions about UTM Compliance Tool
A UTM compliance tool enforces your organization's tracking standards by validating links against defined policies. UTMPolicy automatically checks utm_source, utm_medium, utm_campaign, and other parameters for compliance, blocks non-compliant links, and generates audit trails for governance reviews.
Define your policy once (allowed values, required parameters, naming formats). All link creation—via web builder, API, or integrations—is validated in real-time. Non-compliant links are rejected with specific error messages. Only validated links proceed.
Yes. Configure policies at organization, team, brand, or channel level. For example: enterprise policy for all teams, plus stricter rules for regulated products. Each user validates against their relevant policy. Compliance tracked separately per policy.
Dashboard shows: overall compliance rate, violations by team/channel/user, most common policy errors, trending compliance issues, pass/fail rates over time. Automated weekly reports highlight new violations and areas needing attention.
Blessed links are compliance-certified URLs with permanent audit trails. Each includes: the validated URL, policy version used, validation status, timestamp, creator identity, approval workflow (if configured). Perfect for stakeholder proof and audit documentation.
Yes. Import existing tracking links from analytics platforms or ad accounts. The tool validates them against your current policy, generates compliance report showing pass/fail for each link, and suggests corrected versions.
Yes. Every policy change creates a new version. All validated links reference the policy version at creation time. Historical compliance reports show which links were compliant under which policy version. Full audit trail maintained.
REST API validates links from external tools (Google Sheets, ad platforms, email systems, CMS). Chrome extension for browser-based validation. Zapier/Make integrations for no-code workflows. Webhook alerts for policy violations.
Join marketing teams using UTMPolicy to maintain clean, consistent tracking data.
Coming Q1 2026 • Early Access Available