Track, validate, and govern campaign links across your entire organization
Centralized platform for managing UTM tracking links at scale. Real-time validation, policy enforcement, blessed link generation, and comprehensive reporting—all in one system.
Everything you need to enforce UTM standards and maintain clean analytics
Real-time validation of all UTM parameters against your organization's policies. Catch errors before links go live.
Track link creation volume, validation fail rates, top violators, most common errors. Identify training gaps and policy drift.
Generate, store, and share validated campaign links. Permanent audit trail with policy version, creator, timestamp.
Role-based access controls. Separate permissions for link creation, policy management, reporting, API access.
REST API for validating links in external tools. Integrate with ad platforms, CMS, email systems, or custom workflows.
Automated reports showing new invalid values, policy violations, trending issues, recommended policy updates.
See every tracking link created across your organization. Track who created what, when, and whether it passed validation. No more mystery links in analytics.
Stop malformed UTM parameters from reaching Google Analytics, Adobe Analytics, or your BI tools. Validate links before they corrupt reports.
Support hundreds of marketers, agencies, contractors—all creating compliant tracking links without bottlenecks or manual reviews.
Every link tracked with full metadata: creator, policy version, validation results, changes over time. Perfect for compliance and stakeholder reporting.
See how UTMPolicy solves common enterprise marketing operations challenges
Enterprise Multi-Brand Tracking
Define separate UTM policies per brand. Track link creation across all brands. Ensure consistent naming within each brand's guidelines.
Agency Partner Management
Give agencies link builder access with restricted policies. Monitor their link creation. Auto-reject links that violate standards.
Campaign Launch Coordination
Create campaign link templates for multi-channel launches. Teams generate validated links for email, social, paid ads from one template.
Analytics Data Quality Initiative
Audit all existing campaign links. Identify top sources of dirty data. Re-train teams on proper UTM hygiene based on reports.
Marketing Automation Integration
API validates links in HubSpot, Marketo, Salesforce before emails send. Block campaigns with malformed tracking parameters.
Global Marketing Operations
Multi-language support for link builder. Regional policies (e.g., EMEA vs APAC naming). Centralized reporting across all regions.
Common questions about UTM Link Tracking Software
UTM link tracking software manages the creation, validation, and governance of marketing campaign tracking links. UTMPolicy provides a centralized platform for defining UTM policies, validating links in real-time, generating blessed links with audit trails, and tracking usage across your organization.
Real-time validation checks every UTM parameter against your policy: allowed values for utm_source, required parameters, naming format rules, channel-specific requirements. Invalid links are rejected with specific error messages. Links only proceed if they pass validation.
Yes. The validation API can be called from external tools (Google Sheets, ad platforms, email systems, custom scripts). All validated links—whether created in the web builder or via API—are tracked in the central dashboard.
Dashboard shows: total links created, validation pass/fail rates, top error types, most active users, policy violations by team/channel, trending issues. Weekly automated reports highlight new problems and suggest policy improvements.
Blessed links are validated campaign URLs with permanent reference IDs. Each includes: the validated URL, policy version used at creation, timestamp, creator identity, validation status, and shareable short link. Perfect for audit trails and agency deliverables.
Yes. The software validates UTM parameters specifically for Google Analytics (GA4 and Universal Analytics). You can preview how links will appear in GA reports. Import existing GA campaign data to audit historical links.
Yes. Configure policies at organization, team, or channel level. For example: paid media team has stricter rules than content team. Each team sees only their allowed values when building links. Centralized reporting across all policies.
Policy versioning tracks every change. Previously validated links remain "blessed" under the policy version at creation time. New links use the updated policy. Historical reports show which links were created under which policy version.
Join marketing teams using UTMPolicy to maintain clean, consistent tracking data.
Coming Q1 2026 • Early Access Available