Marketing Operations Solution

UTM Parameter Validation API

Real-time REST API for validating UTM tracking parameters

Integrate UTM validation into your workflows, tools, and automation. Enforce tracking standards across your entire marketing stack with a simple API call.

Get API Access - Free Tier Available

Powerful Features Built for Marketing Operations

Everything you need to enforce UTM standards and maintain clean analytics

Instant Validation

Sub-100ms response times. Validate URLs in real-time before they go live. No delays, no bottlenecks.

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REST API

Simple POST endpoint. Send URL, get validation results. Works with any programming language or no-code tool.

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Detailed Responses

Get pass/warn/fail status, specific issues found, normalized URL output, and suggested fixes.

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Blessed Link Generation

Optionally generate approved, shareable "blessed links" with audit trail and policy version tracking.

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Scoped API Keys

Separate keys for validation, logs, policy management. Role-based access controls built-in.

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Usage Analytics

Track API calls, fail rates, top issues. Identify which tools or team members need help.

Why Choose UTMPolicy?

Works with Your Existing Stack

Integrate with Zapier, Make, custom scripts, CI/CD pipelines, Slack bots, or any tool that can call a REST API. No platform lock-in.

Validate Before Publishing

Stop bad links before they go live. Validate in your content management system, ad platforms, email tools, or social media schedulers.

Enforce Standards at Scale

Define policy once, enforce everywhere. No more manual reviews or spreadsheet checklists. Automated validation for every link.

Comprehensive Documentation

Interactive API docs with code examples in Python, JavaScript, cURL, PHP. Test endpoints directly in browser. Get started in minutes.

Real-World Solutions

See how UTMPolicy solves common marketing operations challenges

Scenario

Ad Platform Integration

Solution

Validate Facebook/Google Ad URLs before campaign launch. Auto-reject malformed tracking parameters.

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Content Publishing Workflow

Solution

Check all blog post UTM links before publish. Prevent broken attribution from going live.

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Email Marketing Automation

Solution

Validate all email campaign links in Mailchimp/HubSpot. Ensure consistent tracking across sends.

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Agency Client Delivery

Solution

Generate blessed links for clients. API returns shareable URL with audit trail and policy proof.

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CI/CD Pipeline Check

Solution

Add UTM validation to deployment pipeline. Block releases with malformed marketing links.

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Bulk Link Validation

Solution

Upload CSV of 10,000 URLs. API validates all, returns detailed error report with fixes.

Frequently Asked Questions

Common questions about UTM Parameter Validation API

What does the UTM parameter validation API do?

The UTM validation API checks tracking parameters against your defined policy. Send a URL via POST request, receive instant validation: pass/warn/fail status, specific issues (missing params, invalid values, format violations), normalized output URL, and optional blessed link creation. Perfect for automating UTM governance.

How fast is the validation API?

Sub-100ms response times for most requests. Hosted on global CDN infrastructure. No rate limits on paid plans. Designed for real-time validation in user-facing workflows.

What integrations are supported?

REST API works with anything: Zapier, Make, n8n, custom scripts (Python, JavaScript, PHP, Ruby), CI/CD pipelines, Slack bots, Chrome extensions, WordPress plugins. If it can call an API, it works.

Can I validate multiple URLs at once?

Yes. Batch validation endpoint accepts up to 1000 URLs per request. Perfect for bulk validation of CSV exports, sitemap checks, or campaign audits.

How does API authentication work?

Bearer token authentication. Generate API keys in dashboard with specific scopes (validate, logs, policy). Keys can be restricted by IP, domain, or usage limits.

What if a URL fails validation?

API returns detailed error codes (MISSING_REQUIRED, INVALID_VALUE, FORMAT_VIOLATION, etc.) with human-readable messages and suggested fixes. You can auto-apply normalization or return errors to the user.

Is there a free tier for testing?

Yes. 1000 free validation requests per month on all accounts. No credit card required. Full access to API docs, test sandbox, and interactive explorer.

Can I customize validation rules via API?

Yes. Policy management API lets you create, update, and version policies programmatically. Automate policy changes based on campaign launches or org structure.

Ready to Enforce UTM Standards?

Join marketing teams using UTMPolicy to maintain clean, consistent tracking data.

Coming Q1 2026 • Early Access Available

Get API Access - Free Tier Available